Alcoa defends “misleading” language interpretations in ad

ENVIRONMENT

Alcoa defends “misleading” language interpretations in ad

Alcoa’s message “lost in translation”

One of Alcoa’s mine areas, where rehabilitation works are taking place.

One of Alcoa’s mine areas, where rehabilitation works are taking place. | Credits: Alcoa

Australia’s advertising complaints watchdog, Ad Standards, has upheld an Environmental Defenders Office complaint that an advertisement in The West Australian in May was misleading and breached sections…

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